VISUAL IDENTITY
FAIRYTAILS PETS
STORY
Fairytail Pets is a fictional pet store that came about as an assignment during my studies at Pikes Peak State College. The idea was to create a brand identity for a high-end pet store that focuses on canine products and spa.
PROCESS
It all started with a logo. I’ve used 5 keywords to steer me to the next step. My keywords were Premium, Magical, Unique, Healthy and Expensive. From there, I’ve compiled reference images via Pinterest and started to pick and sketch the logo according to the keywords mentioned.
INITIAL SKETCH
TYPEFACE
COLOR SCHEME
LOGO
Meet Fairy Poodle!
She is a poodle adorned with wings and cotton candy poofs.
I incorporated a unique mascot as part of the logo specifically for its branding capabilities. Mascots are cute and memorable. They can be further expanded into a stand alone products and be iconic on labels and such.
BRAND IDENTITY
BRANDING INITIATIVES
Hi, this is a comment.
To get started with moderating, editing, and deleting comments, please visit the Comments screen in the dashboard.
Commenter avatars come from Gravatar.