brand identity, logo
ADVENTURES IN CAVING
STORY
Adventures in caving is a fictional cave diving company that came about as an assignment during my studies at Pikes Peak State College. The idea was to create a brand identity for an exclusive cave diving experience.
PROCESS
It all started with a logo. I’ve used 6 keywords to steer me to the next step. My keywords were Premium, Expensive, Adult, Mysterious, Discovery and Exploration. From there, I’ve compiled reference images via Pinterest and started to pick and sketch the logo according to the keywords mentioned.
INITIAL SKETCH
TYPEFACE
COLOR SCHEME
LOGO
Meet Fairy Poodle!
I incorporated a unique mascot as part of the logo specifically for its branding capabilities. Mascots are cute and easy to remember. The are so much that you c
BRAND IDENTITY
